The Amelia: New Name, New Logo, New Events

Hagerty, which six months ago added the Amelia Island Concours to its growing portfolio, has announced that the annual Florida collector car event will henceforth be known as “The Amelia.” The rebranding includes a new logo, a reimagined schedule of events, and a recently launched website. Officials said the changes “are indicative of the event’s evolution—an effort to innovate while honoring tradition.”

This year’s gathering, scheduled for March 3–6, will feature an all-new Cars & Community suite of events on Saturday. Activities include the well-established and renamed Cars & Caffeine, a 1980s and ’90s-focused RADwood display, the fun and low-brow Concours d’Lemons, and The Amelia’s first-ever Kids Zone. A portion of every Cars & Community ticket sold will support local and national charitable partners.

Previous attendees can look forward to a fresh take on Saturday evening’s traditional Gala. Sunday’s concours showfield will continue to reflect automotive excellence, along with new family-friendly features and enhanced hospitality and dining options. For more information visit