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Amelia Islander


Mar 14, 2017 10:58AM
JJ Cooper is a new premier men’s store located at 216 Centre Street in historic downtown Fernandina Beach. The concept for the store developed through a friendship between like-minded people with a common vision and a goal to fill the niche for a menswear store in the Historic District. John and Lori “Cooper” Lecker, owners of lori+lulu and Pearl, joined forces with Jake and Betsy Michaelis to explore the possibility. “The more we talked about the store, the more we discovered that we all had the same ideas,” says Lori. “We then formed a partnership and collaborated on store design and clothing lines. The image of the store and the clothing has a refined, relaxed, resort feel in an Americana setting, with beautiful natural elements of reclaimed wood, copper, and retro lighting. It’s everything we imagined and more!”

The two couples found their inspiration visiting boutiques in Austin, Atlanta, and Charleston, and turning them into reality was a team effort. “At the Vegas market, we set out to capture the multigenerational audience who lives and visits Amelia Island,” says Lori. “Our goal is to be a full-service store for all customers. Our brands include Peter Millar, Barbour, Bugatchi, Fish Hippie, Filson, Paige Denim, DL1961 Denim, Hiltl, Lucchese Boots, Smathers & Branson, Brackish Bowties, Collared Greens, SAXX underwear, SWIMS shoes, Aftco, Mizzen+Main, Happy Socks, Moore & Giles leather goods, A Fish Named Fred, and many more. We even offer tuxedo rentals! ” For more information, call (904) 310-6235 or visit their Facebook page.